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Wednesday, April 8, 2009

First comments on MTV

Yesterday MTV resumed broadcast with a very emotional program on how the channel was closed in 2002.

The evening was dedicated to announcing all the new programs. Well by announcing, I mean announcing "when possible" the new grid. Many of the presenters featured last night, admitted they did not know when their program will run!

That said, I think the grid is quite interesting. The channel will broadcast a series of locally made documentaries (which other Lebanese channels do not do a lot) and documentaries have proven to be (if targeting social and economic problems) to be able to capture a certain number of audiences.

The channel is clearly influenced by French TV programming, and is (in my humble opinion) trying to emulate M6's strategy in France. M6 went on air years ago to compete with TF1 (France's leading channel) and has managed with daring head to head programming to challenge TF1' supremacy (though TF1 remains number 1) TF1's equivalent in Lebanon is LBC...

...and LBC's most emblematic program is Kalam Al Nass (Thursday evenings) MTV has programed in front of it "Talk of Town" (i think that is the name) a French format, owned in the Middle East by Peri Cochin. This format (previously tried by New Tv) is a socio-political talk show with many guests. Its main feature is that is mixes humour, politics, social etc...I have seen the French version, and it was very successful. So I am eagerly waiting for this showdown.

PS: MTV's Thursday feature starts at 20h30, vs. 21h30 for Kalam Al Nass (LBC runs at 20h30 the also very successful comedy Bass Mat Watan) . MTV's program is long enough to compete with both.