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Thursday, April 9, 2009

TV Advertising

A report I saw this morning on "Digital Production Middle East"'s website:

TV advertising spend in the Middle East and African (MEA) region is projected to increase 25 percent from 2008 to 2013, despite expectations the current economic downturn will extend well into 2010.

The assessment is one of the key findings of Informa Telecom’s TV International report, published Tuesday.
The projection places the MEA region ahead of all others worldwide, with revenues expected to grow from just over US$10 billion in 2008 to almost US$13 billion in 2013.
In contrast, North America is expected to suffer a contraction in TV advertising revenues of around seven percent from 2008 to 2010, before rebounding over the course of the following three years to post growth of around nine percent on 2008 levels in 2013, equating to more than $46 billion.