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Saturday, April 18, 2009


In the battle between MBC Group and Fox Middle East (part of the Rotana/LBC network) MBC just scored a major deal. It acquired the rights to broadcast first the Warner Bros series for the seasons 2009-2011.

This deal will enable MBC2 (English movies) and MBC Action (Series) to continue the current edge they have over new comers Fox Series and Fox Movies.

For viewers this is a great deal, as the series will be broadcasted Free To Air.

That said, when Fox Middle East will get back the rights to the Fox Studios (currently held by MBC) the battle is bound to heat up between the two groups. A little bit of competition, can only be great for viewers.

Finally, I was watching the Simpsons yesterday on Fox Series, and I am appalled by the huge number of advertising breaks (all for teh same advertiser: Sedar curtains) Even worst, these breaks always happen in the middle of a conversation between two characters. If Fox wants to compete in the Middle East, they gonna have to work on these issues