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Monday, February 23, 2009

SMS messaging on TV

Last week Egypt based Melody Hits decided to stop broadcasting the sms (text) messages sent by its viewers (on the bottom of the screen)

The channel announced that it was responding to demands by viewers. Interestingly, Melody relies (besides the cash creator music management business) on advertising revenues. The channel probably decided that sms revenues were too low; by scraping them out, it can now sell this "clean screen" to advertisers. Rotana (its main competitor) gained LBC Sat in its advertising portfolio, Melody (whose advertising is managed by Antoine Choueiri, who also used to represent LBC) needs to respond to its competitor's improved sale capacity. If competing with Rotana, means stopping on-screen sms, then be it!